No international brands, No problem, says Russian Shoppers

July 01, 2022

TsUM department store, is one of the last places Russians can get hold of authentic luxury items.
Chanel, like many others, said it was pausing its business in Russia.
Pausing because of “increasing concerns about the current situation”.

International fashion companies from Adidas to Zara; have suspended operations in Russia as a result of Moscow’s decision; to send thousands of troops into Ukraine at the end of February; and Nike is one of the few to commit to a complete pullout from the market. Whether we have them or not, shopper Alexandra Moskunova told Reuters at the mall in Khovrino; “I am impartial on this. “I can live without them contentedly.” Irina Stakhanova, a different client, remarked: “I just really liked H&M and another one that I can’t recall. To improve my attitude, I simply need something; that fits well and looks decent. I don’t require anything exotic. There aren’t many overt indications that the mood in the Russian capital; needs to improve. As the temperature exceeded 30 degrees Celsius; buskers sang and played, restaurant terraces overflowed onto the sidewalk; and Muscovites sought relief in a fountain close to the Kremlin.

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However, the closed locations of high-end Western companies; are noticeable on the capital’s busiest retail corridors. One of the only venues where Russians may purchase genuine luxury products; from foreign firms is the TsUM department store; which is owned by Russian luxury goods group Mercury. Chanel has an outlet within TsUM, where a few watches are on display; despite the fact that the brand’s Russian stores are closed. A staff employee, who wished to remain unnamed, claimed that those were the only timepieces remained.

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